Finally a foundation that is lightweight, high-pigment, and matches my skin perfectly. If I were to compare this to Makeup Forever HD foundation, Kat Von D provides amazing full coverage (it's meant to cover tattoos) I have strange breakouts around my cheeks and a few scars and discoloration around my face and it conceals it and gives me a consistently smooth, matte finish all around. It's not very oily as well and doesn't have fragrance which I like about it. The shade does come out as tad lighter but once applied it works to blend in with my skin tone. I only need to use less than a penny size and it will last all day. The packaging is similar to Makeup Forever HD foundation. It has a pump- the only thing I wish it came with is a cap because the little plastic cover is a nuisance to take off and place back on. All in all, for 41 CAD- its totally worth it!