I was looking forward to trying this product. I had recieved a coupon for a couple dollars off and decided since my greys where showing i would give it a shot. I picked my colour got home and put it on, i had left it on for the time it had said and followed every step. I loved the colour when i was done (had picked out a deep red) and was pleased with it. When it came down to the first wash it had completly washed out and i was stuck with having to buy another brand after just buying this one. I had written the company and they where very considerate about my situaton and sent me a certificate for another brand of my choosing from their line. I am pleased to say that even though this product didnt work for me, i give credit to L'Oreal for looking out for customers.