After years of coloring my hair with permanent dyes, and having it look dried out, frizzy and the color of shoe polish, I decided to go with a semi-permanent dye.

I am very happy with L'Oreal Healthy Look. It does dye darker than the color indicated on the package. I have dark brown hair with quite a bit of grey in the front, and I use the Medium Brown (5). It leaves my hair a rich dark brown, with lots of shine. I leave it in slightly less than the time recommended so that it doesn't get too dark or dry out my hair.

I don't think it lasts through 28 shampoos, though. After about 3 weeks, my greys are pretty prominent. I also do not like the smell, but that fades after a shampoo or two.

I love this product! I have been using it since Christmas when I wanted a change from my blonde hair. I went a bright vibrant red and it looks amazing! Yes it does fade over time but that's what I wanted as I didn't want anything permanent. I also only need one box and I have hair that falls to the middle of my back. It makes my hair look and feel amazing!!! :)

This product works really well ...Ill start off by saying that I get a bad reaction to any hair dye with ammonia....my scalp gets soo itchy! So i thought id try this out and thank goodness no reaction..It covered my few greys...shhhh our lil secret..lol...I used the dark brown gave great rich color as well as shine..Its been 3 wks color so far is lasted well really no fadding leaves hair very soft so pleased with this!

I colour my hair frequently and was looking for a product that would help make my dry winter hair feel smoother and look shinier. L'Oreal has a new line of demi-permanent colour designed to do just that, and I can say that I was really pleased with the results. The dye smelled nice and went on easily. The only downside is that the box contains the "sealed to the paper" flat gloves and not the nice stretchy gloves that come in their more expensive lines (ex: Féria). The conditioner (with royal jelly no less) made my hair feel incredibly soft.

To top all of this off, I was complimented on my colour (by complete strangers and family alike) constantly. It has faded a bit now from its original mid-auburn (6R) but didn't go to a gross pink or ruddy shade as some others tend to do. Another week or so and I'll be back to buy more for a touch-up!
It's geared toward first-time hair colourers, but if you already colour and need some bounce back after a rough winter like I did, treat yourself to this one!

As one of the first 80 women in Canada to try Loreal Paris's new Healthy Look Creme Gloss Color I am astound to say that I am definitely in-like with this product. I usually switch among Loreal Paris's Preference & Loreal Paris's Feria but after attending the Healthy Gloss & Glamour Soiree I will definitely be sticking with their newest edition. The product promises to be Ammonia free, lasts 28 shampoo's and will get the natural looking color you want in 10 minutes flat. When buying hair dye there are several things that I look for. Regardless of the cost, if its effective than you've got my vote. I expect excellent natural colors, the result of a healthy Gloss & Glow, Easy application, meaning the scent is not strong and of course a wonderful conditioner that will leave me wanting more. Loreal Paris Healthy Look Creme Gloss is the first at home hair color with a conditioner formulated with Royal Jelly also known as "bee's milk". The Royal Jelly benefits are to have fuller more radiating healthy looking locks. I am sold by this conditioner alone because after a week my hair now feels healthier than ever and it smells like heaven! Thank Goodness Loreal has supplied me with two more boxes of color because I am hooked~