Simply awful

This product has far too much pigment in it. When you blend with a sponge you get balls of pigment.

The foundation doesnt sit well on the skin at all.

Quite why you would want a foundation for 25 hours is beyond me, but to get that longevity, you have to pay the price of a poorer quality product

I also noticed that the foundation in the bottle started to split and ‘go off’ very quickly

Full coverage

Bought this a little over a month ago I bought a few other brands etc of foundation but this one actually I found to agree more with me and my skin very smooth to apply and lasted longer then most with full coverage too After looking so long for makeup that I agree with and that works for me very happy purchase

Rimmel Foundation

I have been using this foundation for so many years and I can definitely say it is my go-to foundation. My skin has a kind of beige undertone to it, which makes finding my perfect foundation match really difficult as most drugstore foundations are either yellow or pink toned, but I find that the shades in this range match my undertone perfectly. This foundation is marketed as being full coverage, which I would not completely agree with because you can still slightly see my freckles and spots after one layer, but the foundation can easily be built up to full coverage. I have extremely oily skin and I find that this foundation wears really well throughout the entire day, and what I particularly like is that it isn't overly matte to a point where it sucks the life out of my skin, I feel like my skin still has a nice sheen to it due to the comfort serum that is in the formula of the foundation. Overall, I think this foundation is amazing for the price and I recommend everyone to try it out.

MEH, I wanted to love this stuff, believe me, but it ain't in the cards, doll. This foundation couldn't stay on my skin for 25 hrs let alone 25 minutes, its was irritating, cakey, the coverage was not even, I don't know what the heck to say that's positive, to be honest with ya. I have been a long time user of simply ageless and on a whim decided to give this a whirl as it was on a deep discount....now I know why. Anyhooo, the color choices where minimal, so I had to get two color and blend, another miff against, all in all you can guess I won't be buying this again. In addition, I did purchase the lasting finish 25 hr waterproof foundation, again deep discount, again same irritating results:( I was excited at the prospect of a waterproof option for summer and long wear for my combo skin, this missed the mark too:(

this foundation covers well and it lasts the whole day i absolutely love it! i have a combination skin and this foundation doesnt give me more pimples or dry out my skin like other brand i used

I think the coverage was good. The thing I dislike the most was the color because it had a tint of pink which I don't really appreciate. I had the color ''010 Light Porcelain'' and I would recommend the product if you like the pinky tint.

The coverage is great and it does last all day and I'm the type of person with oily skin and touch my face a lot. My only issue with it is that it is sometimes difficult to blend, and can be streaky if you're in a rush.

I wish these foundations were more neutral toned, which is a problem I have with most rimmel foundations is that they are wayyyy too pink toned. But other than that I love the formula, consistency, and finish it gives. I don't notice a difference at all with the matching primer that comes in the same 25 hour line.

Also it does not last for 25 hours, more like 8 or 9.

I've been looking for a new foundation recently and I got this one from Shoppers a few days ago. I've worn it for about a week and I really don't like it.

There is a rosy type smell that I thought I could get past but as it does cover your entire face I'm finding that the smell lingers and is present throughout the day. The foundation comes on sticky and tacky and it stays that way for a good portion of the day.

There is also something about this foundation that turns slightly pink on my skin and as a person with a more olive or neutral toned skintone - I really don't like this.

Finally, it is definitely one of those foundations that makes it look like you're wearing foundation.. and that wasn't the look I was going for. Someone who likes a heavier coverage foundation might like this if they find the right shade.