My go to hair dye

Love L’Oreal’s Féria shimmering multifaceted hair colour. Since I’ve discovered it, this is the only product I’ll use to colour my hair. My hair comes out shiny and the colour is amazing and lasts long. Have never been disappointed with this.

Always my first choice

I have tried so many different products to help cover my ever growing grey hair collection haha. I have found now that I am using this, the length between coloring has increased, and my grey appears so much more healthy, not so dull.

Love the shimmer!!!

What a great product!
I love the shimmer effect it gives the hair,each time I use it.
I get tons of compliments,
I usually use a virility of the colours,reds,browns & blacks.
I have tried other hair colours,but I always come back disappointed.

Amazing and true to color!

Feria I find really comes out true to box color, especially if you've dyed your hair before, the hair dye seems to take up better. It does contains a fair amount of bleach so make sure to use a conditioning mask after and not to leave it on for more than 40 minutes because your hair starts to burn after that.

Smokey Silver was a success!

I bought the smokey silver version of this hair dye and I was skeptical since it's a box hair dye. However the results were amazing! I do however wish it would of stayed in longer. But I will likely purchase this product again in the future.

No more grey

Very simple and easy to use instructions
Covered all of my grey hairs with ease
Had a pleasant texture and fragrance and lathered up well
Hasn't dried my hair out has left it looking much healthier

absolutely love this hair dye

I really do love this hair dye. This is the second time using it and in about 45 minutes my hair has this beautiful rich colour and looks so shiny and healthy. I have never had more compliments before on my hair than I do now. Being a busy mom of two small kids, I don't have time for the salon so I feel like I found something that gives me excellent results leaving me feeling confident. I found a really great product and although maybe a bit more in price, it surely worth it. I used the chocolate cherry colour. It's a dark auburn but still has a nice shade of red. So for those who want a bit of colour but not complete red, I would definitely recommend.

Purchase this every 4-6 weeks

I purchase this colour every 4-6 weeks to refresh my colour. I absolutely love the shade v28 deepest violet. In normal light it can be mistaken for black. But give it sunshine or the right light and nope! It's purple. #purplehairdontcare

Great hair colour

I like using the Feria at-home hair colouring line for myself. I try to achieve a golden brown hair colour look and the product is able to deliver the result I want. I'm also a big fan of the conditioner that comes with the box, as it makes my hair really smooth and shiny.

Loved it!

I recently died my hair red with another brand by putting the colour directly over my faded black box-dyed hair. It created a red root that faded into a purplish sheen over the black. I decided I wanted it more red, and the local store didn't have the brand I used previously. I purchased a bleach kit, and the Cherry Crush (R57).

After bleaching my hair it was very dry and awfully textured. I immediately dried my hair and applied Cherry Crush. Overall, all I can say is - SO IMPRESSED. I have always died my hair using box dyes, and generally pick whatever product has the nicest looking colour that is moderately priced. This one is extremely vibrant, and I found the texture of the dye to be thinner than most. This meant it dripped more than others, but generally was easier to spread throughout my hair when applied. It looked extremely red when I first applied it, but it faded to a slightly darker red after 25 minutes.

After washing the dye out my hair was still super dry, but the shampoo that this product comes with made it feel completely different. I applied the shampoo 2-3 times to get as much dye out as possible, then applied the conditioner. I have alopecia, which causes large amounts of my hair to come out from all over my head, especially when dying. I found this product seemed to be very gentle on my hair, and little hair actually came out while in the shower - significantly less compared to the amount of hair I lose with other brands. My hair is still wet, but it is soft enough that I could brush it without problem, and can run my fingers through it. I can't wait to style it tomorrow!

For a box dye, I am very impressed. I have seen reviews where others state their hair turned out black, so I would definitely recommend bleaching before if your hair can stand it.