This color / shade is absolutely beautiful and appears natural. I have tried many L'Oreal Excellence shades and finally found the perfect match that covers grey well and matches my natural hair color to the tee. No brassy shine, no red hue, no harsh dark shadows. Love it ! I just wish L'Oreal would ...

Never tryed but would love to nothing works for me

Pour avoir essayer plusieurs gammes de différentes compagnies, c'est celle qui me convient et que j'aime le plus. Elle n'est pas trop agressante pour le cheveux, probablement à cause de l'ajout de complexe de pro-kératine et ne sent pas trop fort. Ses gros points positifs : elle cache à perfection les cheveux blanc et tient très longtemps dans les cheveux; autrement dit, elle ne ternie pas après quelques semaines. Elle s'applique bien et reste en place, sans couler. En plus, plusieurs couleurs sont offert et je gage que vous trouver celle qui vous convient! Une merveille!!

I used for year ! I like the way my hair look after !

I have been using L'Oreal hair color for many years. I am always pleased with how well it colours and how soft it makes my hair. I would recommend L'Oreal to all my friends who colour their hair. A great product.

I've used loreal excellence hair color and I find that the color is exactly what it states/shows and the after color conditioner works well for shine and there is enough to do at least 4-6 treatments once a week.

I definitely prefer the Feria line to the Excellence line for more drama and shine, but when I want a softer, quieter colour, you really can't beat L'Oreal's Excellence. I have used it a few times for when I want to mute my usual red for a copper or strawberry blonde. I love the way my hair feels afterward (not just immediately, but for weeks) and the smell is way less abrasive than with other box dyes.

This is the only hair dye that works for me. I keep trying "new and improved" other kinds just for something new and I'm always drawn back to my tried, tested and true! Definately covers pesky greys and keeps them covered! No hard, frizzy hair after dying. Just soft beautiful colour! That is impressive! I just wish there was a really rich dark chocolate brown that was almost black. Until then I will stick with the black!

I have used this hair color for years. Love it because it doesn't have a strong ammonia smell. I also like the thickness of the creme and it doesn't run all down your shirt and face.But most of all it last the full 6 weeks like it promises, while it's competitors washes out in 2 weeks.

I have brown hair with blonde on the sides.i bought this hair dye and it didn't even color all the sides.you can still see some of the blonde.Now I have to get a different one.