I have used zoom quite a bit and I like it a lot, it can clump a great deal but this can be augmented by working on the lash a few times with the same brush. It gives a dramatic look.

I like MAC products and I do like this mascara too, but its very ordinary. It gives you a very natural look. It lengthens but wont give volume. I havent experiences clumping. Probably wouldn't buy it again, just because there are better products (in my opinion) in the same price range.

I love this mascara. I have short eye lashes and it made them long and thick.

I am currently trying out this brand as I am a MAC makeup connoisseur. I find it helps with the little lashes I have. Goes on smooth and not clumpy

This mascara coats very well and does not clump. i have short lashes and i felt this mascara made them look longer and defined. i will buy this again.

This mascara for me is kind of similar to plush lash mascara that MAC has. I think this does more of a lifting effect for me and makes it a bit longer. You really have to wipe off the excess to apply it without it clumping like crazy. An important mascara criteria for me is that it washes off easily without tug and pull. This one is okay in terms of getting rid of it. Overall, a good mascara for that false eyelash-ish look. I wouldn't go for this if you're more of a au natural gal. : )