Love it!

This product takes so much brassiness out of your hair! The only thing is it will turn your fingers blue but you can just use gloves and it is totally worth the cool blonde tones you recieve from it!

My go to for blonde hair.

This product is the most effective purple shampoo I ever used. Leaves your hair soft and light feeling. Also takes the yellow tint from blonde hair. I use it twice weekly. Will dye your hands though.

So good!

I love this shampoo! It makes my hair feel so healthy and maintains my blonde perfectly! Ever since switching to this product my hair has been so soft!

Best purple shampoo!

I cannot day enough great things about this shampoo! I’ve been using it now for a few years and it’s been great. I have has been blonde, silver and grey and it’s worked for all of those tones. It’s excellet at removing any unwanted brassy tones in hair and it also leaves your hair smelling amazing!

Best I’ve ever used!

I’ve been using this shampoo for a few year and by far it is the best toning correcting shampoo I’ve used. It’s so vibrant and removes most of not all brassy tones in my hair. As a bonus it smells amazing and leaves my hair felling fresh! Highly recommend it!

Would definitely buy again!

I bought this product on the recommendation of my hairdresser. It is incredibly pigmented so the only consideration is that it will definitely stain your hands. It brings back a beautiful ashy tone to my hair every wash.

Best purple shampoo on the market!

I waited forever to try this product because of it's price tag but I am SO happy I chose to purchase! It completely removes the brassiness from my blonde hair and is so moisturizing. It has an amazing scent as well! Love it!

Absolutely buying this again!

Besides the fact that it smells AMAZING, it gives my hair a great deep clean without drying my scalp. I use this “purple shampoo” on my Vibrant red hair to great a amazing colour outcome !

Great product for removing brassiness from blonde.

My hair is a very light blonde, this product eliminated brassiness without over toning my hair and leaving it violet like most other purple shampoos I’ve tried. I recommend this to all of my blonde friends! I find that the texture of my hair feels a little dry after I use it but it’s nothing a leave in conditioner can’t fix.

Makes my hair smell and feel incredible.

This product is used in the salon that I go to for my hair to be professionally done. It is available for sale in the salon and can be found online. The whole line smells like milkshakes, so my hair smells so yummy. The product makes me hair feel so soft and smooth. The product also takes the brassiness out of my blonde and keeps the colour looking vibrant until my next visit to the salon.