Do not waste your money on this.

I have bleach blonde platinum hair and I saw this in Sephora so I bought it in the colour "Platinum". It cost me $37 CAD which I thought was a bit much but I had heard good things about it. I followed the instructions exactly and even left it on for more than the 10 minutes that was recommended and I could hardly see a result after. Not only did the colour part not work but it wasn't even a good conditioner. I had to re-condition my hair and put in 2 different types of leave-in treatments to get it feeling soft and silky. Please do not buy this. I would not repurchase this again if it was $5 let alone $37.