Very Messy

If you are OCD in any way shape or form, steer clear! This toothpaste is very messy. I have to clean my sink every morning and night to ensure that it doesn't stain or leave black specks everywhere. In terms of the whitening ability, I'm not sure whether it actually has helped. I do drink tea on a daily basis so I'm sure that would hinder it's ability to actually whiten properly.

Considering it is charcoal I do have to give it a thumbs up for taste/texture. It has a good consistency and nice refreshing taste.