Great whitener

I like this charcoal toothpaste but be warned, it leaves your sink looking super messy. I'm a smoker so I like to use a bit of this after I brush my teeth with regular toothpaste. My teeth dont feel clean if I just use this by itself but overall, I'm satisfied. It's pretty expensive tho.

Hands down one of the best teeth whitening toothpaste!

Very impressed with this teeth whitening toothpaste. Pleasant mint tasting, only takes two minutes and you start seeing results right away. I would most defientely buy again!! My kids love it as well!

Very Messy

If you are OCD in any way shape or form, steer clear! This toothpaste is very messy. I have to clean my sink every morning and night to ensure that it doesn't stain or leave black specks everywhere. In terms of the whitening ability, I'm not sure whether it actually has helped. I do drink tea on a daily basis so I'm sure that would hinder it's ability to actually whiten properly.

Considering it is charcoal I do have to give it a thumbs up for taste/texture. It has a good consistency and nice refreshing taste.

To get White teeth; They must first be Black!

Activated Charcoal, coconut oil and bentonite clay toothpaste is the way to go for a subtle, but worthwhile whitening solution. This toothpaste is all natural with no chemicals or gmo's! The paste is a pure shiny black colour with a real nice firm consistency. It stays put in your mouth, without dripping down your chin. A pleasant taste of clove will hit your palette and your mouth will feel fresh and clean afterward. My Eight-year-old step daughter has switched to using this toothpaste as she hated the regular brands and would only use the kiddie stuff full of sugar. After using this product consistently for a week and a half, I have noticed a dramatic improvement in the whiteness and brightness of my choppers! The only downfall might be the black droplets at the bottom of the sink, but oh well small price to pay!