Great yogurt but not the taste

I've always been a fan of Greek yogurt for it's thickness, protein level and how great it was in smoothies. When I saw this thick Icelandic-style yogurt, I was sold because it is also fat-free, lactose-free and high in protein.
I chose the power-fruit blend of blackberry, cherry and blueberry because it is one of my favourite flavour but I was left so disappointed! To me, it taste like cough syrup...nasty!