I have sensitive skin and allergy fragrance and purex I don't have problems I like the fragrance it's still on the close a few days I always dress my jeans 3 days

I love this product! I had always used Ivory Snow but decided to give this a chance, and I have not looked back. It smells fantastic, the price is amazing compared to other brands and most importantly its gentle on my son's sensitive skin.

I've been using this since my baby was born. It's gentle on their delicate skin. My LO is 11 months and we're still using it.

I love that this was gentle for my son's skin but still smelled so fresh! It's pricey at regular price but when it's on sale, I definitely stock up!

Purex Baby Liquid Laundry Detergent;

Anything gentle for babies I like on my own skin.
I use this in between other detergents (stronger ones)
I enjoy greatly the scent!! The typical baby scent is definitely a keeper.

It does a great job in cleaning clothes, my clothes appeared clean.

Also no problem on my exzcema sensitive skin.

I used this on each one of my babies after they were born and before I started washing their clothes with the rest of the laundry. It works to get stains out, is gentle and it smells soft and lovely. Sometimes I like to smell the detergent in the store because it smells like my newborns. :)

Awesome product. Cheapest baby laundry soap out there.

This really whitened my baby clothes less expensive then the ivory and I think it smells better too.

Cleans baby clothes efficiently and effectively, considering what can and will be on babies clothes. No scent or dyes.

I started using this after my second son was born. I switched from Ivory snow and I find the Purex is just as good and even smells a little better.