I had been looking for a good matte foundation for a while, one that was actually matte and didn't just say so on the label. This foundation is indeed matte, which is great. There are a few strange things about this foundation. First, the strange plastic paddle applicator with holes in it. I'm sure this was made in this shape for a reason, but it is unclear to the consumer! But oh well, you can just scoop it out and put it on the back of your hand. Another weird thing is the consistency of this foundation. It starts off just like any other foundation, but once you start to rub it in get TOUGH. It takes some commitment to rub this stuff in, but once its on it is good to go. I found that this foundation lasts a lot longer than other drug store foundation. It stayed on and it stayed matte for the whole day.

Long story short; is you're willing to put a little more effort into a good foundation, this is the one for you.

I heard a lot of great things about this product but when I actually tried it I was disappointed. For the price I should have expected it. Cheap makeup, often cheap quality. The coverage was consistent but too heavy. I tried the lightest shade and it was still to dark for me, and I don't really have fair skin. The applicator wand it like a little spatula and feels odd to use. Overall if you're looking for inexpensive foundations, I'd skip this one and try something else.

I do like this foundation. What I like amount it most, is that it blends on well, liquidly and then dries to a matte finish so your skin doesn't feel too dewey or too dry. The coverage and skin evening features are above average and it does stay on for most of the day, assuming you don't rub your face on anything. I use their BB cream underneath this foundation to give it that perfect desired look. The combination of the two products is 5 stars. I do recommend this product for the price range. I prefer it over other name brands, as it doesn't clog my pores, for the price and the effect.

Great product! Covers well but doesn't last long. Great for short dates or meetings.

This is my current favorite drugstore foundation, I have oily skin and this foundation doesn't break down right away like others do, maybe towards the end of my day I find myself getting a little shiny on my t-zone area.. It leaves you with a matte finish and it isn't a super heavy foundation. This is a medium coverage foundation, I find it covers up imperfections decently and doesn't settle into fine lines. The only con I have with this product is that it doesn't come in a wide range of colors, so finding your correct color match can be a little tricky. I find that Natural beige is a decent color match but I do need to warm up my complexion with some bronzer since it can be a shade too light for my skin tone during the summer. Overall, I really do like this foundation and wish that Rimmel would introduce some deeper shades for darker skin tones.

Keeps my skin looking matte for most of the day. Wears extremely well, has the staying power of a high end foundation without the hefty price tag.

I only use Rimmel products as it is the only product I'm not allergic to. I find it to be great quality.

Price is great! Overall great coverage!

I loved this foundation, I usually tend to like rimmel foundations. It offers great coverage, It can feel a tad heavy but using a less foundation makes it feel lighter. I have this product in my makeup bag and continue to enjoy it

I loved this product! Good coverage and it last all day! Definitely will be purchasing again!