Take the brass out of your hair

I purchased this product as I have blonde highlights. This purple shampoo works well at maintaining the colour and ensuring that the colour doesn't dull or become brassy.

Recently got my hair highlighted and was not happy with the tone but did not want to go back to the hairdresser so I thought I would try this shimmer lights shampoo and what a great decision it was. It helped take that brassy tone out and gave me that bright beautiful blonde colour I was looking for all along. Great product for all the blondes!

Great product! 100% tones warmer blondes to ashy cool tones. I used this shampoo atleast once a week and once a month I would leave it in for about 45mins when I wanted to have violet tones. I had silvery violet blonde hair! Don't be scared of any purple tint it may leave it'll wash away after a few washes. Highly recommend for blondes wanting a silvery look!

I've tried 3 different brands of purple shampoo - Joico, John Frieda, and Baco. Baco was definitely the better one out of the 3, but then I was given Clairol Shimmer Lights Purple Shampoo as a gift and I am absolutely in love! Having colour treated blonde hair, I reach for an amazing toning shampoo and Shimmer lights is a good pick. I leave it on for 5-7mins and wash it out and my hair honestly looks like I just walked out of a salon. LOVE IT!! xoxo

Use it on my white blonde hair -holds the colour better than any other shampoo I've used. Definitely the best shampoo I've found for blonde hair. Can be drying, I use the conditioner as well, keeps it from being too drying.

Takes the yellow/brass color out of blonde hair. Makes hair look refreshed and like you just had it colored at the salon. Does not dry hair out. Leaves hair silky smooth

I found this at Sally's and it is absolutely the best toner I have ever found for toning the orange and yellows out of my bleached hair! It can be a little drying so I suggest doing a double condition afterwards, but it works like a charm!

All time favourite purple shampoo - comparable to any salon quality purple shampoo, takes away my brassiness in one wash instead of 3 which i have found with some other purple shampoos. smells nice and not too drying

I can't say enough good things about this shampoo!!!! The price is great, the formula is great, it's just great! I've used the shampoo two ways, mixed it with thick conditioner and left on my hair to soak (this really helped with my brasiness after going from red to brown to bleach blonde) and I also it once or twice a week as a normal shampoo! Totally recommend it!!! :)

For a cheaper purple shampoo, shimmer lights does the job!