I keep giving these products about the same rating. I honestly don't think one is better than the other. Although I do prefer this one because it has absolutely no scent (which is what you want in a lip balm - just the moisture!). I do like the others because they have mild scents, so they aren't that different. This product is very nice. I like that it goes on light, as another reviewer said, she likes it thick... but I don't. I enjoy light formulas for most of my makeup, as if it is too thick, I feel like I'm wearing it. I want to feel like my lips are moisturized, but not like they have a product on them. This does the job.

I will keep saying this - the moisture is amazing!

This lipbalm, along with it's two scented counterparts, is packaged very prettily. I agree that the lipstick look is a lot cuter than the average, boring lip balm shape. I personally prefer a rich formula that goes on thick, but that's just me. This lip balm moisturizes for a good three to four hours and feels incredibly lightweight and smooth, not sticky or waxy. If you are sensitive to fragrances or just don't like them, this is for you. The fact that the product is made from natural, food-grade ingredients does not comprimise it's quality, which is the best part. The price, at 5 dollars a pop, doesn't faze this girl, who has paid over 12 dollars for a tube before. In my opinion, lined up next to a 2 dollar Chapstick, you definitely feel the value of the extra few dollars.

I recently tried this lip balm and really liked it in comparison to the Chapsticks, Lobellos of the world. Goes on smoothly and isn't waxy at all. Feels like butter on my lips. Comparable to high end lip balms such as the RoC one in the white tube (which is more expensive). The scents are nice as well - not offensive, natural and not chemically or cheap and flowery at all. Definitely recommend it!

I love lip balm but this one looked more like lipstick - even the shape of the tube and stick itself. It was a nice change from the typical flat head on most chapsticks. I found I was able to smooth it evenly over my lips. It was clean and moisturizing and not at all goopy. It was a great base on which I could add colour. No fragrance is nice but I would love to try this in a minty flavour.

I received this lip balm as part of the product review club with CA. It was the first PURE lip balm I tried and I was impressed. It doesn't have that weird taste/smell that I find associated with many "fragrance free" products; this is truly a fragrance free product. The lip balm feels very soft and smooth on my lips. Even though this uses a "beewax formula", it didn't leave a sticky waxy feeling on the lips. I also found this very moisterizing; I put this on before going to bed and my lips are still soft in the morning. I think this would be a great balm to use underneath a colour lipstick or lipgloss.

I also got my hubby to try these lip balms out and he really liked this product as well. This fragrance free one is his favourite pick!! His only comment was that the packaging looked too much like a colour lipstick, too feminine. So while he would use this at home, he said he probably won't take it to work or anything. :) Personally, I thought the packaging is cute, very simple, very elegant, very Pure. :)

I was able to try all three scents from the new Soft Lips Pure line and Fragrance free was my favorite. I usually use lip balm as a base under my lipstick/gloss. I prefer there to be no scent since I'm mixing different products together.

I love that the product is all natural. Your lips feel so nice after you put it on. The tube it comes in resembles a lipstick tube. I like how the stick is thicker than the original soft lips. A little goes a long way with this product!

I got this lipbalm from the peeps at Softlips to try and review as part of the promotion we are doing for the Product Review Club. I have long been a fan of their French Vanilla lip balm so was excited to try this. The PURE line is made using only food grade natural ingredients so you can feel good about using this often. It is very similar to their other lipbalms with the silky texture and staying power. If you are a lip licker you will have to apply this often, but since there are no chemicals in it, is that such a bad thing?

The fragrance free balm is my favorite because it is just no nonsense pure moisture.

After receiving this product as part of Chick Advisors product review club, I tried it immediately. In fact, I tried all three immediately. Not sure why I chose to open every single pack and put every single one on my lips one hour after another, but I did. I was so excited to try all three scents/flavours! Can you blame me?

I was skeptical at first that Softlips would make an all-natural lip balm since most brand/main market labels tend to claim it's all natural and it turns out not to be. I read the ingredients and sure enough, it was all-natural! This is especially important to me because of my sensitivity to artificial scents and chemicals. If there were a chemical in this product I would have noticed and there were absolutely no reactions to this product.

The only downside I thought it had was it's actual effectiveness in moisturizing my lips. It felt great at first, a bit greasy but when you're lips are dry you'll take anything. However, I felt I needed to keep putting it on hour after hour.

All in all, the product was great but I'm sticking with my tried and true pure Shea Butter for my lips.