It’s alright

This product has a medium coverage and gives my skin a dewy finish. I find it to be a bit expensive at $50 CAD and I do have to use 3 pumps for decent coverage. I do like this foundation but I wish it were a little thicker. I will repurchase if I see my shade on sale.

A nice light foundation

This stuff is great if you're looking for a "barely there" finish to smooth out your skin and even out your tone. I do find that it occasionally oxidizes but if you pair it with a good primer you'll be set. I will say that this is not a build-able foundation and it will slide around if you try to build it up to a higher coverage. It's great on summer days or when you're not really going anywhere!

Lightweight coverage for everyday

I work in healthcare and most of my colleagues do not wear makeup. My skin is not even (almost rosacea-y) and I prefer to wear foundation everyday because lets be honest - it makes my face look one colour. I like using UD's naked foundation for everyday because it provides a lightweight coverage that does not look cakey. You can still see freckles or beauty marks through it, but it tones down the redness. The downfall is the price point, it's around $50 and I have previously used Walmart Maybelline products so it was a big pill to swallow. If you can afford to try out a pricier product, UD's foundations are great!

Better than Most

This foundation is better than most foundations I have tried. I especially like that it is super lightweight and breathable on the skin considering I’m a minimalist when it comes to make up. It doesn’t feel cake-y but be sure to moisturizer before applying as I find it does find the dry spots on your face. Coverage is pretty good considering it’s so lightweight but any major flaws definitely need extra cover up.

Lightweight!

This is a nice foundation for a light-to-medium coverage. A huge benefit to this foundation is it feels like nothing on your skin, it's super light and doesn't make your skin feel cakey. This also makes it easily blendable. I also appreciate how its put into a pump bottle, just makes things so much easier and cleaner.

Picture Perfect Skin

This foundation has a light weight formula with a pleasant scent that will cover any blemishes or imperfections. I typically apply it with a beauty blended and I think it is light coverage, but it is very buildable and it love using it because it really covers up my dark acne scars. I really enjoy this foundation. $49 at Beauty Boutique

Great quality, but way too pricey

This product was pushed on me (more or less) by an MUA at Sephora, and since I always feel so damn intimidated whenever I go into that store, I bought it so as not to feel like a waste of time to the employees. Honestly, it isn't horrible; very light (yet they claim buildable) coverage, and they did match my skin tone pretty well. My biggest issue is the price; the formula is so comparable to say, the Wet n' Wild photofinish foundation, I am going to think twice before purchasing this one again if I can find a decent shade match in the cheaper brand. It does claim to have a lot of good-for-your-skin ingredients, which is likely what makes it arguably "better" than a drugstore brand, but honestly, my skincare regime is extensive enough that I don't need it to bleed into my make-up.

I adore this!

This is my first high end foundation and wow! I could not be more pleased. I find the consistency thin and blendable, and it truly looks like skin to me. When I ask people if they think I'm wearing makeup when I have this applied they usually say no. On days where I want to be natural but still cover acne scars and hyper pigmentation I find this a must! I prefer this applied with a brush (I use the ELF Foundation Blurring Brush) over a beauty blender because this product is a medium coverage and I don't want to lose any of it! So if you too have dryer skin I find this product to be perfect. This is my favourite foundation I've tried so far!

I love this foundation. it gives a beautiful, glowy finish! it is medium to high coverage and very build able. it almost has a serum-like consistency on, and it handles my combination skin with ease, sitting on top of dry and oily skin with no issue whatsoever. great shade range, i actually own this in a few shades so i can blend my perfect match depending on the season!

I have tried countless different foundations. I used to use Dermablend, which is amazing, but It wasn't the right shade and it made me look orange. It was the second lightest shade. I went into Sephora and had a color specialist match my face to this foundation. It is a build able foundation that is water based. I am very light/pale. I have the lightest shade I believe. As soon as the foundation was on it looked great! Perfect match. And then I got some NARS Bronzer on which just made the look complete. I will purchase this again. Very good foundation.
Previously I have used: Clinique, Tarte, Estee Lauder, Lancome, Smashbox, PurMinerals, CoverFX, etc. I needed a very light colour which I found in the UD.