Tastes closely to peanut butter. It has a nice thick nutty texture and a hint of sugar cane sweetness. I love eating this alone or on my bread. I love it and will buy it again and again and again!

I don't have a peanut allergy or anything, but I have had the chance to try this on a few different occasions. I literally cannot believe it isn't real peanut butter! It tastes exactly like the real thing. It's a great substitute for kids that love peanut butter but can't bring it to school due to allergies.

I work as a student teacher in the school system and have been really craving peanut butter and jelly sandwiches but obviously with the peanut allergies in the school it is banned so I can never bring one for lunch. Last week I noticed one of the students eating a peanut butter sandwich and to my surprise it contained absolutely no peanuts. Talking to the other teacher in the room she said that it tastes and smells exactly like real peanut butter but has none in it so I went that night and picked up a jar. I'm a peanut butter lover and I was skeptical about how the flavour might be and it is honestly so close to peanut butter yet it has a slightly different taste but dare I say that it's actually better than the real thing! They even sell it in crunchy, which is what I got and there's hardly a difference. I love this stuff, I hope my school doesn't ban it though!

This is an amazing tasting product for those who are allergic to peanuts. The texture and consistency is exactly what peanut butter lovers are after. The smell is so yummy. My 9 year old grandson stuck his finger right in the jar and my 4 year old gobbled every last drop up and they are Kraft Peanut Butter snobs but as it cannot be taken to school we have gone to WOW butter to give another option to lunches. It is available at most regular grocery stores.

I developed an allergy to nuts late in life, after trying MANY products that didn't come close to tasting good I tried WowButter! It is DELISH! I much prefer the crunchy over the smooth

I'm allergic to peanuts, so when I saw WowButter in the store I had to try it. It tastes just like peanut butter! I've used it in all sorts of baking and everyone thinks it's peanut butter. It has the same texture and consistency. My only issue is that it is rather expensive for such a small jar. That being said, I am more than willing to spend the money to be able to have something this close to peanut butter with no negative reaction.

I was, I must admit, a little bit hesitant on trying this product as it does contain soy. Anything that I have tried with soy as an ingredient has always left an odd taste in my mouth.

Surprisingly to me, WOWBUTTER was just, WOW!!! As soon as I opened the jar I smelled the aroma of peanuts! Was this my brain playing tricks on me, I wondered. I took a teaspoon, dove into the jar and tasted it, not knowing what it would even be like (thinking about that soy!) I could not believe that this product actually tasted like peanut butter without having any peanuts in it!! It even stuck on the roof of my mouth. I was amazed and actually said to my husband WOW and of course I made him try it too and he loved it!!!

To be honest, I have never been a big peanut butter fan....BUT....... I LOVE WOWBUTTER

After living a peanut free lifestyle for the past almost 18 years and having my children complain about it (the older ones at least), I'm thrilled to have found this product. I developed allergies after my second child to nuts and shell fish so products were simply banned from the house.

Now with two additional children being 9 and the other 3, I am able to give them something that incredibly tastes just like the real thing! Even the older children love it. It was awesome to serve a peanut butter and banana sandwich in which I had to make extras.

To top it off, I was fortunate enough to catch it on sale and stock up. Plus posted a picture and comments on FB to all my friends (something I never do).

Thanks to WowButter for coming out with such an amazing product!

My son really dislikes meat & cheese sandwiches for school lunches. All summer long he's been indulging in PB & J and now that school's back in session, peanut butter is back off the menu.

I recently tried WowButter and was very surprised how close to regular peanut butter this product tastes! You can distinguish a difference, but it's so mild that unless you mention it to someone, I'm willing to bet they would not notice.

It is made from soy, and some people are also soy-free so this won't work for you. However, it's a great alternative for nut-loving kids who have school lunch restrictions (as in most of Canada). It's been a lifesaver for me, since now I can keep my son happy and myself sane :)

Back to school lunch dilemmas? I found this this great NUT-FREE alternative!!! It is a delicious toasted soy spread, that has the look and texture of smooth peanut butter. I bought a 1 kg jar at Cosco for 7$. I was worried to send it to school, because it is so allergy sensitive that they might not believe its not peanut! But Wowbutter even thought of a solution: