At first I thought it was pretty expensive, but you only need a tiny dab under your eyes and on your lips - the small tube has lasted me 8 months using twice a day. It's soft and dabs on well, but I would say it is somewhat effective. It was recommended to me at Sephora as a way to get rid of dark circles, as apparently it is supposed to help with this by penetrating the delicate skin under the eyes and on lips better than regular face moisturizers. I notice a bit of a difference I'd say. The beginnings of my crowsfeet have decreased, and dark circles diminished somewhat. But I wouldn't say it has made a dramatic difference.