Wow ... this toothpaste is no joke ! I recently switched to this one from a regular Colgate one because I felt like my teeth needed some whitening. It seems to be working - but it's hard to tell because I've only used it for a week. Other than that, this REALLY cleans. The foam gets in between your teeth, and it actually made my gums bleed a little bit - as if I was flossing !
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