My son loves this toothpaste!

Sometimes it's hard trying to find a good toothpaste for your little ones. The crest liquid gel toothpaste is so easy for my son to apply to his toothbrush all by himself and he loves it! He no longer complains about toothpaste being to minty or strong, cause this toothpaste is just right for my toddler. With regular use this toothpaste lasts a lot longer than regular non gel toothpaste. In my eyes it's a great value and will be a regular in our home!

Finally he'll brush his teeth without a fight!

We have had the hardest time trying to get our 3 year old to brush his teeth. It's usually a huge ordeal and it's just no fun but something you have to do and make them do 2 to 3 times a day. We have tried different tactics and products and this one finally worked for us. He no longer screams and fights us. He wants to brush his teeth all the time and he now brings it to us to do it more than 2 times a day. I'm guessing he loves the flavor. Maybe it's the gel toothpaste or spider man on the package either way it's working and we are so happy. Hopefully the dentist will be too.