I love how this stuff comes out like lipstick! It is so soothing and non-addictive, and the fragrance free is great for sensitive skin.

As some of the other reviewers have stated, I like the "lipstick" style shape and feel of this balm. The texture is wonderful - not greasy and not waxy. My lips feel soft and smooth after I've applied it and there is no "excess" I have to wipe off as I've had to with other similar products.
Normally I like a lip balm to have a fruity scent/flavour, but I quite like this fragrance-free one.
I love that high quality, natural ingredients like shea butter, etc. are used!

makes your lips soooo soft

I like this one the least because it is fragrance free. I personally just like the fragrance. It does do the trick! My lips are so soft all day long. I don't even need to reapply while working. It is just a light softness, not sticky. My husband likes it because it isn't stick and doesn't have a tint to it. I highly recommend the whole PURE line!