So, the first time I tried this dye in Purple, it all washed out. If you asked me then, I would have given it a 1/5. Instead of doing as fully directed to on the bottle, I lengthened the sit time to 3 hours. I have had the color in my hair for almost 2 weeks, & I wash my hair almost every day & it has barely faded. The color is hard to take to your hair but I really like the product.