Fast Food but no good!

This just isn't working out for me...

I have dry, brittle hair with more split ends than i care to admit.

I was hoping this would nourish and soften up my hair but its just not doing anything. In fact i find my hair really difficult to curl/get a wave into when i've used this.

I love the smell though, its like running milkshake or something through your hair. But if its not doing its job it just isnt worth it.

Really disappointed as see the other great reviews on this product...what am i doing wrong!