Amazing Product!

Best foundation ever purchased. Colour match is precise and natural-looking. Long-lasting, not heavy and easily removable. Great price for such an amazing product!

This is the best!

I have been trying for 20 years to find the right foundation, and finally I've found it ! It goes on smoothly ,covers, blends and hides fine lines. Absolutely try this!

Just Ok .. Nothing special

I have been on a foundation quest to find good foundation, I came upon this one for a very cheap price of $5 CDN so I thought I would give it a try as i've never tried any Almay products before. As soon as I got it home I tried it right away, I hated it right away however I figured it would be best to try it on a regular day to see if it got better. I've been trying it for about a week now, it isn't my favorite by far for what I am looking for however for some this might be perfect. It is definatley medium coverage and is slightly build able but not a great deal. The foundation is oil free which is what I was looking for, it does keep my pretty oil free throughout the day compared to some others and I do like the finish, it dries to a powdery matte finish. I use a brush to apply it and it blends out pretty easily, the consistency is a bit watery and it does take a lot more product to get the coverage I am looking for. For me I will continue to use it until its finished but I most likely wouldn't repurchase it.

Great full coverage, stay in place foundation!

It's so nice to find a full coverage foundation that doesn't have a negative reaction on my sensitive skin. I love the fact that I can use this product to achieve a full coverage look without any breakouts. It lasts all day without moving anywhere while providing protection from the sun. Great product!

I just got into using Almay products- and this is the second foundation that I have used in their line of products.
I actually really like it. I feel as if it does a nice job covering (I do get the occasional break out, and I find this is thick enough to cover the redness).
The product doesn't turn orange after a few hours of wearing it- like I have noticed some foundations do. It does a good job covering, without needing layers.
My only issue is, after a few hours, i did need to blot with some powder as the makeup looked a bit oily after about 8 hours. I do not have usually oily skin, so I am not sure why this product did that, but as long as you can freshen up with some powder, the product is great.
I do have very sensitive skin, and I do have to be careful with what i put on my face. I was worried with this drugstore brand I would have a major break out- but it did no difference to my skin than my 50$ bottle of a different brand from Sephora.

I had a free product coupon for an almay product and chose this product, I applied this product in the morning and everything still looked great by night, Its very thick and hides well, I use Kat Von D Lock it foundation and Id definetly say that this product is the cheaper version of it, Love it!!!

I love this foundation! I've been using Almay's TLC foundation for a few years now. It is by far the best foundation I've used. I find it goes on very smooth and really helps even out my skin tone and cover up any acne or dark marks. I'd say its a medium but build able foundation. It definitely lasts all day and I stay shine free. I highly recommend!

I have tried many many different cover ups. From cheap brands to high end department store brands and this is BY FAR the best cover up I have ever used. Sometimes I kid myself and think buying the $5 on sale stuff will do, but it just doesn't. The Almay Truly Lasting Colour cover up goes on so nice and smooth and even. It covers all my blemishes and LASTS! It doesn't rub off like other cover ups. I find the price very reasonable for how amazing it really is. It is about half of the price of the high end department store brands I used to buy. TRY IT - you won't be disappointment!

Great great great liquid foundation! Once again, this was a gift. I know I put that I purchased it, but I didn't. It wouldn't let me go to the next screen! lol Regardless, I really like this product. I've never used Almay before and I am pleasantly surprised. Just one little pump of the bottle covers my entire face. It does last all day and it doesn't make my face oily like other foundations have after wearing for a couple of hours. I will buy this when I run out! But, I don't know about paying that much $$ for it. I'll have to shop around.