Great price - got it on sale at Shoppers. Even without sales though, it is one of the cheapest choices on the market. As many have mentioned below, it doesn't leave your hair hardened or anything...but this isn't much of a surprise considering it is flexible hold. If you're looking for that make sure you buy flexible (whether its aussie or other brands). I use this when I have loose curls and want a messier look. That's about it. I don't style my hair too often and I don't like putting product in it. At first I liked the scent however I've noticed that it is ridiculously strong. Especially if you use quite a bit. It drowns out whatever other scents you have going on (ie. creams, PERFUMES). That's a pretty big down side for me because I like my perfume!