Overpriced for what it is

I was selected to try Chapman's new super premium chocolate lovers ice cream. It was very hard to find near me (maybe because it's a new product) and when I did eventually find it, I was shocked at the size of the product and the price they were charging! Almost $8 for 500ml of ice cream (thats the same size as Häagen-Dazs (which is cheaper, better ingredients and more unique flavours). Anyways, my family and I tried out this ice cream last night after dinner and there was honestly nothing special about it. It tasted like chocolate ice cream. I went around the table asking everyone what they thought and no one had anything special to say just that it tastes like ice cream. I understand that Chapman's went for more natural ingredients with this product but in my opinion it still missed the mark.