Helps to Remove Yellowness

This toothpaste was a sample so I cannot speak to the price, but many speciality toothpastes are pricey.
This toothpaste does a good job of whitening teeth. I drink black coffee and tea and it helps to minimise the staining. Has a clean, minty taste. Beware when applying to your toothbrush as it is not as thick as traditional toothpaste. Doesn't seem to be intended for prolonged use so one tube may last a while.