This hasn't impressed me. I'm about 3/4 of the way through my first tube and I definitely notice my teeth becoming more and more sensitive, but not much whiter - very little if at all. This doesn't lather up like a conventional toothpaste and I don't feel like it gets my teeth/mouth very clean. It has a bitter taste that lingers until you eat/drink. I'm hopeful that I will notice results by the time I'm finished with this tube, but don't think I'll repurchase. The strips work far better and faster.

I really wanted this toothpaste to whiten my teeth badly, but unfortunately it did not do the trick for me, reason why such a low mark for effectiveness.

I love this toothpaste it is my go to toothpaste every time. It gets the job done and leaves my mouth feeling super minty. Great product. I buy it buy the bundles since toothpaste disappears like magic in our house

On the higher priced-scale of toothpastes but definitely worth it! I don't even need whitening strips anymore!

I like the crest 3D white luxe toothpaste and will continue to use it.

This is a great toothpaste. I have been using it for about a week and have already noticed a difference in the color of my teeth. They are actually whitening! :)

J'adore cette pates à dents!! Elle blanchit vraiment les dents, apres une semaine je peut voir une différence! Il vaut la peine.

I'm faithful to another brand of toothpaste, however, I had a coupon to try this "Crest 3D" toothpaste out plus it was on Sale. It took awhile to finish it but overall a good product but I'm back to my good ole' faithful!

I think this works well. Leaves my mouth feeling fresh, and my teeth nice and sparkly clean!

I absolutely love this toothpaste. It smells great and keeps my mouth and breathe and feeling fresh and clean. I also noticed that it did whiten my teeth. I drink a lot of tea and so this is effective. I will continue to repurchase.