Works really well to keep my teeth white and clean. The taste is OK but I find that this makes my breath really fresh. I also likes how it works for a long time.

I love the toothpaste, especially the milder flavor, but I do not like the new lid at all. It doesn't stay closed and the toothpaste gets messy and harder to close every time you use it.

effective- 7 major attributes for overall oral care: prevents cavities,gingivitis, plaque,sensitivity,tartar, whitens, freshens breath.

This is one product that I cannot live without! I love that this is specially formulated for the night. You can actually feel the crystals cleaning as you brush, leaving your teeth feeling so clean, you feel like you have just left the dentist's office. I recommend this product!