Lighter!!

I use this product to lighten my hair first since my hair colour is brown. And I wanted to achieve the brightest red as ìpossible. So I did achieve the lighter hair using the Lightner. It's a great at home product not harsh on you hair and it leave it feeling soft after using it. I definitely would recoomend this. #got2bmycolour, #MEbyME and #gotitfree.

Safe lightener for my hair

I was skeptical about lightening my hair but after i tried it,i realize how easy it was to do.My hair didnt get damaged or dry and frizzy.I got the perfect lightened hair to add my colour and its also long lasting.

Didn't work for me

I followed the instructions provided, but it barely lightened my hair at all, but that may be because my hair is so dark?
I didn't like how it left my hair feeling, it felt brittle and dry after I washed out the lightener.
I would not recommend this product, but if you have lighter than dark brown hair, you may have better luck then me.

This is a great lightening product!

I wasn't sure what to expect from the Lightening product since I've only gotten my hair bleached with professional grade products. Unfortunately I still had some color from a previous treatment so the blonde didn't catch everywhere. It actually ended up pretty cool though since I had different shades of blonde and golden caramel. I was really pleased that it didn't smell like most hair salon products since I can't stand those. The texture was odd though, the person applying it said it took longer to spread since it's thicker. It also didn't fry my hair which is awesome since i was a bit worried! overall i'm very impressed with the product and got a lot of compliments after using the lightener.

Will work great if your isn't too dark

While I have dyed my hair several times before, this was my first time using a lightening/bleaching hair product. The result came out uneven but fortunately it looked like I purposefully did a gradient of blond to dark blond-orange, brownish hair. I have dark hair so while the cream did lighten it significantly, it would require me a second tube to really strip all of the colour out of my hair. Other than that it worked according to my expectation.

Would definitely use again

This is my first experience with bleaching my own hair, something I'd previously been too afraid to do. One thing that shocked me right away was how easy it was. It wasn't any more complicated than dying your hair at home.

The instructions were nice and clear, my only complaint would be that when you dye your hair you usually wipe the parts around your forehead and hairline. I did that, but I think too enthusiastically as some of those parts didn't bleach as well and remained a bit darker. I wish the instructions had been clearer on not doing that, but I know for next time so that I don't overwipe those parts!

The results was very nice and a lot lighter than expected. My hair didn't feel too damaged and while it got a little brassy over the following days, I was very pleased with the initial result!

I #gotitfree to try!

Got 2b Lightened

Upon opening the bottle inside piece of the lid was stuck inside the bottle, and the only way to get it out was to actually push it inside the bottle. Once you add the powder, It took a lil over 5 minutes to full shake to mix. I tried to apply to hair and nothing but powder came out twice and it caught in the spout. My daughter has really short hair, and there was NOT enough product to cover her entire head, which was rather disapointing. So if you end up purchasing this product make sure to buy 2 boxes!!

My hair felt healthier AFTER use!!!

I LOVED this product.
My hair felt healthier than it did BEFORE use.
My roots lightened up so fast; my only complaint is that the faded blue of my hair did not light up a whole bunch.
But I was so happy with this product!

So disappointed with this!

I was so excited to use this bleach, but instantly regretted it as soon as I used it. I've used bleach for years and this honesty has to be one of the worst I've ever used. It made my hair extremely brassy and orange, the smell was horrendous and lasted for DAYS which gave me a headache and an allergic reaction.
Would not recommend it.

Somewhat Effective, but not enough dye

I have mixed feelings about this - I feel like there just wasn't enough dye, which left the result inconsistent.
That said, the parts that did get enough dye turned out pretty similar to what the box advertises and I was impressed considering my hair is quite dark naturally. My hair doesn't seem damaged by it either, which is great. I might recommend it to someone, but advise they need two boxes unless they have quite short hair.