Light and easy!

This was a great lightening product! It did a great job lightening both my and my husband’s medium-dark hair in a short amount of time. It wasn’t overpowering and we both were impressed with the evenness and ease of application and the results.

Great to use to lighten your hair

I absolutely like this product, but if you have darker and long hair like myself you might need to use more than 1 box but if you are using it for highlights or for ombre 1 box would be enough. Compare to other products in the market this actually lighten your hair closer to the image showed in the packaging. I would absolutely use this brand to lighten my hair from now on.

Works!

I have been super hesitant for a long time on using a boxed lightener because I’ve had horrible experiences but not with this! It didn’t turn my hair a gross orange yellowish colour and didn’t leave my hair feeling dead and like straw. I would definitely purchase this product and use again!

Same as other lighteners!

I find it works similar to other lighteners, however, this one gives a better result since it lightens the hair with a few coats. It is very compatible with other got2b products to dye your hair with.

Perfectly Lightened

I was so surprised by how well this lightened my super dark brown hair in ONE USE! Not only that but I acheived such a lovely blonde before I put colors on! My hair was not too damaged and feels wonderful now! Thank you for sending this over! #gotitfree

Works amazing

#gotitfree. I used this on my daughters dark hair before adding the colour. It worked amazing in lightening her brown so that the purple would pop. It turned out great and she was very happy

Great and easy to use

The göt2b Be En-LIGHTENED lightning hair product worked really well!
I have medium to light brown natural hair and it didn’t take very long for the product to work and to see results. It left my hair fairly soft and undamaged. I would definitely recommend this product for anyone, even a beginner. Just make sure you don't wear nice clothes! ;)

Love this

I really like this bleach. i find it not as harsh a as other belaches and doesn’t irritate my scalp. Defiantly bonds well with the red colour. Looks really beautiful on its own and with the other colour provided.

J'ai essayé sur une petite portion de mes cheveux j'avais peur qu'il dommage mes cheveux ut guess what mes cheveux sont aussi beaux et en santé! J'aime bien que le produit n'endommage pas mes cheveux j'ai hâte d'essayer avec une autre couleur!

I have dyed red hair and this lightener worked great to lighten the red tones. It allowed me to achieve a desired lightened colour on my ends in which I was able to dye over with a different colour. Now I have red with pink ends, or blue ends, or whatever colour I want. Super happy with this product. Will buy again!