It smells good, that's different!! It lasts at least a month and a half. The color is right on! Just great!

Love John Freida Precision Foam Colour, it is easy to apply doesn't have a strong smell like others I have tried, covered my grey, and colour was very even.

love how easy it was to use and not very messy

I used this product about two weeks ago and was pretty impressed. The foam consistency is incredible precise which means no dripping of product. It has a light smell unlike other hair dyes which can sometimes be overwhelming. The gloves a thicker and aren't shaped like hand balloons but more like professional gloves. The price is comparable to other dyes and it worked about the same. I am old school so I will stick by my brand of hair dye but I do recommend this to others.

It works great and the foam gets every hair so you don't have to use another box of dye

Was reluctant to try any "foam" hair dye at first, now I don't think I use anything else. Loved how easy and precise this product was to use! John Freida did a good job incorporating special elements to the contents of the coloring kit like the professional salon grade gloves, and unique applicator shape. To me, all those little "extra touches" make all the difference in how a company is perceived and how well the finished job turns out.

I have to say when this stuff came out, i was relunctant to try it. I couldn`t quite imagine how foam would make my hair all colored. But it did wonders. It was easy to apply and had no awful smell.
When i was done, my hair was left with an awesome color, a glossy feel and my hair had never looked so healthy.
I will be using more of this product for sure.

True, rich and natural color. It was easy to apply and did not smell strong. It covered my stubborn gray hairs and left me with a glossy, natural look that still let my natural highlights and lowlights come through. Follow John Freida on Facebook for samples and coupons too.

I have been coloring my own hair at home for more than 30 years and have tried many many brands but this foam color is a different kind of feel on my hair and i have been using it for over a year now and see no change in the future

I love this product. It is easy to apply, no big smell, no drips. All of my hair was colored evenly. its expensive compared to some hair dye but its the best one by far.