Excellent comments

This shampoo is one of the best I have ever tried I have bleach highlights in my hair. After using this shampoo my hair now oozes glossy, smooth and extremely shiny locks. Many of my work colleagues have asked what I’ve used on my hair they state how gorgeous the colour is due to no brassiness and how wonderfully healthy it looks

No more brassy blonde!

If like me you have coloured blonde hair this shampoo is a must to try! I have used so many silver/purple shampoos some have worked and most haven’t, this one does not lie when it says it is intense the brass just disappears. I have been trying out for a little while and using it every second wash, just a small amount goes a long way, I apply and leave on for around 2-3 minutes that is long enough for my hair, when rinsed I’ve been left with a gorgeous silvery blonde which is my ideal colour. I’ve had loads of compliments saying my hair looks shiny, smooth and freshly dyed. Don’t think I’ll be using any other purple shampoo from now on this really is a must have for blonde hair.

Loving this shampoo

Since using this shampoo i haven't had to get my hair redone! My roots are dark blonde and i had honey highlights that usually go a bit yellowy by the time i need my roots done, from what i can see, this shampoo has not only kept my highlights nice and subtle but it has also lightened my roots so they blend in more with my highlights. What a bonus!

Wow

I love this product it got rid of my dirty brassy yellow tones and made highlights in my hair recommended to friends and family
My hair was very soft and smelled lovely too I even goi to buy the conditioner for this too and will use continuously to see the real benefits of this

One of the best

This is one of the best purple shampoos I've used I have light blonde hair and have used a few purple shampoos but this one does knock the brassy tones away keeping my blonde nice and light

Great

This new shampoo is really great! I would compare this to the likes of fudge! Many silver shampoos leave hair feeling dry and brittle this shampoo leaves hair feeling moisturised

No more brassy bits!

My hair is bleached blonde and like many bleached blondes I get quite a lot of brassiness and yellow tones. This shampoo eliminates them from the first use, it made my hair icy blonde and left it in great condition.

Amazing , brightens blonde hair instantly

Absolutely in love with this shampoo.
I have blonde highlighted hair, after 3/4 weeks I get yellow and brassy tones in my hair.... which I hate. Used john frieda once and the yellow tones have gone away leaving my hair bright and blonde again!!!
Bonus..... hair hasn't gone purple, I will definitely be buying this again. I’ve told my hairdresser about it too !

Excellent Toning Shampoo

This shampoo is amazing I regularly colour my hair and sometimes have brassiness tones after colouring. However, after using this shampoo it totally toned the brassy areas into a lovely blonde shade I highly recommend this product because it really does work

Love this product.

The intensity of the Violet pigment in this product is great. I like an "overtoned" look to my hair, there use purple shampoos everytime I wash. This lived upto the expensive fudge shampoo I had been using prior so I was very impressed