Knock out stubborn brassy tones in 1 use for cooler, brighter blonde.

With crushed violet and blue pigments, this rich intensive formula reduces both yellow and orange tones to keep blonde looking cooler and brighter. Safe for use on natural, colour treated, platinum blonde, and lightened brunette hair. Peroxide-free and ammonia-free formula.

HOW TO USE: Gently massage into wet hair, lather, and rinse well. For more intense results, and to fight stubborn brassiness, leave shampoo on hair for 2-3 minutes. Use daily until your desired colour result is achieved. To maintain those results, use this shampoo daily. For best results, follow with Violet Crush Purple Conditioner.

Rinse hands immediately after applying shampoo to hair to avoid purple pigment on your hands.