Took the brass right out

Been trying to get my hair light again, after years of having black box dyed hair. Started using this, after trying a few different kinds of purple shampoo!! This has been a life saver, helped keep my blonde bright, and take out some of the brassy orange!

Amazing!! I absolutely LOVED this product!

Every time I get my hair highlighted my colour seems to fade fairly quickly so I decided to invest in a blonde shampoo. It`s works great! Since then I fell in love with JOHN FRIEDA and continue to buy his products.

Great colour refresh

Excellent for my dulling hi.lights.

Hair felt beautifully cleansed

Pleasant fresh fragrance

I would fully recommend this shampoo to anyone with colour treated hair

My go too

I highlight my hair once a year and I find using this product has kept the brassy away. I live in the country so I have hard water and I can rely on this product to keep my highlights in good shape.i also use the conditioner

From purple to a gorgeous grey!

My hair was getting a yellowish tinge and after using Violet Crush product it took the brassiness away!! Now I use it once a week and love it! I will definitely be using this product in the future!

Great products

I used this product all summer during the pandemic to keep my hair nice and light! IT WORKED. I love how it subtly lightened my hair and made it always look sun kissed. The product is very purple so make sure to rinse throughly and use the products that are supposed to be used after the shampoo.

The best purple shampoo

I've had white blonde hair for years and have tried many purple shampoos, this one is my favorite. It keeps my hair bright blonde, without drying it out or giving it that purple tint.

Great Product

I used this product all summer during the pandemic to keep my hair nice and light! IT WORKED. I love how it subtly lightened my hair and made it always look sun kissed. The product is very purple so make sure to rinse throughly and use the products that are supposed to be used after the shampoo.

Nice

Nice seria and so good product with good price for this quality. My family love John Freida products. We are happy to use them and leave reviews. Thank you

YES!!!

This has become my go to shampoo. Yes it is expensive but you do get what you pay for. John Frieda knows what he’s doing. It has taken tons of the brassiness out of my home coloured hair, I think I will definitely keep using this