Tone central

I really enjoyed this product it definitely tones the hair and leaves it with that purple tinge if that’s something you like when using a mask - made my hair feel and smell delightful

Game changer

Omg I love this hair mask not only does it smell amazing it does exactly wat it says on the tub. Iv bleached my hair for years and after a few washes it turns that horrible yellow colour but not anymore this hair mask is a must have ladies

Violet toning mask

I had recently bleached my hair and was a bit apprehensive at first but this was amazing all the brassiness went and I loved the colour i always go for beige blonde but it's more natural looking thankyou for letting me try this one its fantastic

Brass-free!

Incredible! This product has saved me so much in between hair appointments when my hair is getting too brassy! As well as toning it, it is so moisturising and leaves my hair feeling silky smooth. Deffo recommend!

Does what it says

Definitely seen an improvement in the brassy tones in my hair from highlights. It smells amazing too which is a bonus! Definitely would use this product again as it does what it says.

John Frieda purple hair mask

I love this purple hair Toning mask! I’ve used shampoos,conditioners,masks that tone and sometimes I am left with blue streaks on my money pieces . I get highlights in my hair so my blondes are different tones but I must say it does freshen up my colour all together and looks like I’ve just had a toner done at a salon. Would recommend for people who bleach their hair and are looking for that Icey tone. Also love how it softens the hair instead of stripping the moisture out like a purple shampoo. Photo has no filter on for realistic results Thankyou for letting me test this product :)

Salon quality & shine

This product made my hair seem like it had been freshly done at a hairdressers! It smells lovely, it is easy to apply and makes hair softer and lighter after just 1 minute (and 3 minutes is even more amazing!) - I will be buying more to keep my blonde looking healthy and shiny.

Brassyness gone

This left my hair feeling amazing and also took away all brassy to es - will be my new go to for toning. The smell also it leaves is lovely - some products can leave a strange smell - almost plastic - this doesnt - also doesnt stain on hands which is a bonus

Amazing Product

Highly recommended, this mask got rid of any brassy, yellowtail tones in my hair and left my hair looking more of a natural bright blonde. It also didn’t dry my hair out like some purple toning products do. Highly recommended I can’t get enough of it! :)

Favourite hair mask

I have all over bleached blonde hair so a hair mask and purple shampoo/conditioners are a must! Decided to use this mask every 2nd day for a week to give it a really good test. First it smells amazing and a little goes a long way! What I love most about this mask is that it makes my hair super soft and definitely gives my hair a lovely brightening look. And unlike some toning products it doesn’t leave any purple patches if left on too long. Also works well with my oily roots! Most masks turn my scalp into a greasy mess but this doesn’t.