Kraft is the only peanut butter I buy for my family, both crunchy and smooth varieties. And the peanut butter cookie recipe you can find on the label is delicious.

i only use kraft peanut butter, i use the smooth and the crunchy. i bake alot with it. the whole familly eats this one. my kids used to only want that peanut butter for a sandwich.

High quality Peanut butter - Kraft Peanut Butter is a household classic. Also a great PB cookie recipe on the back! Easy & very tasty.

This product is so delicious especially on toast and banana.
this is the only peanut butter brand I buy.

Although I prefer the All Natural(750g) peanut butter, this Smooth PB is still my go-to jar when I make PB-jam sandwiches. It is smooth and aromatic, not too sweet. I hope Kraft keep its peanut butter simple and basic(Simply peanut butter), do not add other stuff, such as granola, chocolate, etc. It is too creative for me. :) If you roast the peanut a little more, I believe the result and quality could be perfect.

Still my husband's go to snack and he's something of a peanut butter snob.

I use it for cookies and often as a substitute when just a little peanut oil is needed ie salad dressings.

you have to buy this brand, no name is not the same, but the price could go down

My kids LOVE Kraft Peanut Butter, I'm talking eating it by the spoonful! Its the perfect mix of sweet and salty and packs some protein in there too, a great energy snack!

I've tried different peanut butters over the years but the taste just doesn't compare, I love the smooth creamy texture too. The chunky is also good but our house prefers the smooth.

I love this peanut butter, it is so creamy and smooth its pefect for spreading on toast or bread. I also love this peanut butter for making chocolate peanut butter balls. Amazing recipe google simple chocolate peanut butter balls.

I don't really like peanut butter by it's self anymore, I just grew out of it but I did enjoy this as a kid. I adored this brand. It's still good to use to bake with such as peanut butter cookies etc, I still enjoy that. What do you think, have you tried it?