Awesome coverage for a demi-matte foundation. It stays on all day and makes my skin look flawless. I have somewhat sensitive skin and it does not cause me to breakout at all. Another bonus is that they have a shade for very fair skin which can be hard to find!

Nice demi matte finish. Stays matte and medium-full coverage all day. Not beige or pink like some drugstore foundations. Feels lightweight, and blends amazing with a damp beauty blender. (;

I've been using this foundation for almost a year now, and I love it! Flawless finish on the skin and works well with my sensitive skin. Also can't complain with the amazing coverage!

this is my fav .. works great for oily skin ! i have color 101 classic ivory works for me im pretty pale . if you have dry skin this might not be for you . stays in place allday

You can definetely buy this a lot cheaper than Shoppers Drugmart, so shop around. I liked this foundation. Blends well with a damp sponge. Had good coverage. As for 24 hours, I wouldn't say it looks the same even 12 hours later but it doesn't look horrible either.

This foundation right here controls every inch of oiliness! I forgot I bought this a little while ago and decided to wear it today. I kept me matte all day and received my very first compliment on my complexion while wearing this! I have very oily and acne prone skin and today my skin wasn't at its best! This deserved my review.

This is by far the most incredible liquid foundation period ! And the fact that it is drug store does not buffer from the quality of this product.Granted it is on the higher price side but so worth it. This product is geared towards people with a yellow undertone, which is why I love it so much! Although the first two on the chart are suitable for people with a pink undertone but the rest are basically for yellow undertones. For the money being closer to $18-$20 at most stores it is worth every penny as it is most comparable to Mac and/or even Lancôme and is worth every penny!

BEST DRUGSTORE FOUNDATION! I went to shoppers one night to buy baby diapers and no one really goes into shoppers for one item. I "accidentally" walked into the makeup aisle and found the Loreal infallible foundation. At this time it was on sale at 8.99 and now the price can range from 11$-15 depending on where you buy it. I said hey why not I'm running out anyways! At the time I was using too faced born this way and I was obsessed but did not want to spend the money. After trying the loreal infallible once I was HOOKED! & I paid 8.99 and it was doing the same as my 45$ too faced foundation but better !! The coverage on the product was amazing, and it was very light weight! I'm combination skin and it didn't make me oily in my tzone at All! My face was flawless for the entire day! Since buying it the first time I have always bought it in two so I don't run out! I would absolutely recommend this product !!

I love me a full coverage matte foundation, and this is a great drugstore option! The key to a non-cakey application is to have a properly exfoliated, moisturized and primed face. I dot this on and use a damp beauty blender, and voila....beautiful coverage. No real need to apply powder over this either . Stays on all day even in our hot and humid summers.

I have been using this foundation for a few months now and I really like it.
It has a matte finish (shocker!) and is medium to full coverage. It is very build-able and feels light on the skin. I have not had any issues with cakeyness (is that not a word?) or dry patches, everything sits well. I can't really comment on how long it lasts as I always (ALWAYS) wear a fixing spray, but it seems to hold up really well. There are several different shades for most skin tones.
The one negative comment I would have is that I seem to be in-between 2 shades. For a while, I was mixing shade 101 and 103 on my hand before applying (with my beauty blender) and that seemed to match me pretty well. Once I started running low, I figured I would try shade 102 and it should be pretty perfect...not quite (Grrrrr). I'm finding it still a little too dark. Luckily, it's summer and I will hopefully get a bit of a tan soon and then the color won't feel so dark!