I have this in toughest taupe. I can say that this lasts forever, and the color payoff is amazing, so much so that I like using it as a eyeliner sometimes, and its stays on.

I have this in toughest taupe. I can say that this lasts forever, and the color payoff is amazing, so much so that I like using it as a eyeliner sometimes, and its stays on.

Tattoo is a great name for this eye shadow, because once it is on, it STAYS! My first purchase was a grey steel that was much darker than I had anticipated...the color is very true ... what you see is what you get. Make sure you choose a colour you want, as it will not dilute, and apply carefully. Once you get the colour and technique down, this is a shadow with excellent staying power. Needs eye make up remover to remove.

I love this product! So far I have used Too Cool and Tough as Taupe. I use them as a base to make eyeshadows stick better and last all day and also they help the shadows stand out a little bit better. I wouldn't say they're 24 hour wearing(because who would wear it that long?) but they do help my eyeshadows from creasing most of the time. I have very oily eyelids and I notice if I'm in a warm environment then it tends to crease a little bit but I can always blend it a little and it's back to normal because the eyeshadows are still in place and haven't wiped right off. I would repurchase these again and again! Great product!

This is perfect! It really does sty on all day and lives up to all of its claims. I have this in "Bad To The Bronze", a gorgeous golden-brown shimmery color. Wear it on its own, or as an eyeshadow base.

I bought "bad to the bronze" and "inked pink" from shoppers drug mart. They're were on sale for 6.99$ (Original price= $8.99). I use it as my eye shadow base, makes my shadows last longer. Sometimes I wear it alone, perfect for those quick last minute makeup days. The colors are pigmented , natural, very wearable, and you could build up the intensity. I would buy more when they go on sale. Costs more in canada . It's cheaper in the U.S.

This product in "Barely Branded" is my go-to eye primer. It has better adhesion and lasting power than products actually marketed as a primer. It also adds a lovely sheer brightness if dabbed on by itself, great for a simple daytime look.

It does fade slightly after a very long day though, doesn't quite live up to the 24hr claim.

I LOVE the color tattoo 24 hr cream gel eye shadow. I have Gold rush and silver strike and they're beautiful for long-lasting shimmery metallic shades Smooth, Bold Metallic Shades. I love they long lasting colour and the way it adds such a colorful look to make up. The price varies and there are always good coupons I bought mine for $6.50. really enjoyed them and maybelline is a great company

A great product for a great price. You can use these colours on their own or with a bit of shadow for more depth ! They go on fast and look great without a lot of effort!

I love these shadows!

They're super creamy, super pigmented and come in a ton of beautiful shades! What I love about these is that not only are they really easy to blend and smudge out, but they set to a beautiful not-gonna-budge-for-anything finish. They work flawlessly as a base to make your powder shadows pop and last all day (skip the primer, it's unnecessary!) but they also lock on and don't crease at all if you wear them alone.

The price seemed steep at first (roughly $10 or so in stores here in Ontario) but I've had mine for over a year, used them pretty regularly and I've barely made a dent. They will last you fooorreevverrr so definitely a steal for that price. My all-time favourite shades are Tough as Taupe and Bold Gold - both beautiful on any eye colour. Highly recommend! :)