I would buy it again

High precision defining mascara. I like the brush wich pushing up my eyelashes and giving them this effect wich we having when we putting the fake eyelashes!

Natural Lash

Nice mascara, it was a soft natural look. Felt easy on my lashes, came off with only water! Not the mascara for you if you are looking for a bold lash but great for a simple natural lash look.

Not as expected

I had very high expectations for this brand and was very excited to try the mascara. However, it did not deliver the results promised and I barely noticed a slight difference between my lashes before and after. Will not be purchasing again

Mascara

I didn't love this mascara. I like a bolder effect. It took a lot of building to get my desired look. I prefer a thicker formula. I appreciate that its a natural based brand but I wouldnt suggest this mascara.

Fuller Lashes!

I tried the shade black. I loved the luxurious packaging. The brush is so soft and flexible and easy to apply gives my lashes the volume that I want. This is the greatest mascara! I love how my eye lashes are separated, longer looking and full.

Amazing

Love love love this mascara. Firstly because it is made with more natural ingredients. Secondly because it wears really well. Love that there is no chemical smell to this and I feel confident knowing I’m not putting harsh chemicals near my eyes.

Great natural mascara

I really love this mascara. It does not clump up and looks super natural. I personally don't love to have those long volumous fake looking lashes. I just want something that looks like an extension of my natural lashes and this mascara definitely delivers. Also feels very hydrating on my lashes and washes off super easy without raccoon eyes.

Perfect for the elegant look

Made my lashes defined and separated perfect for day or night tp add elegance to lashes. Beautiful packaging and great value. A must for your collection.

new favorite mascara

I absolutely love this product! The mascara doesn't flake, the brush is excellent at defining my lashes, and the opening to the tube is tight so no clumps get on the brush. The formula is also buildable so I can add more oomph to my lashes to go from day to night. The tube is really pretty rose gold, it looks really classy. Plus it has more natural ingredients which is why I branched out to try this in the first place. The price is more than the average drug store mascara but less than the higher end mascara I've tried from Sephora and in my opinion it's completely worth it!

Shockingly close, to exactly what I've been looking for.

I've wanted a really natural looking mascara for so long - to darken, and in that lengthen (the ends being lighter / I have natural decent-length eyelashes), my lashes. I've tried tinted primers that have gone horribly (my sensitive lashes weren't happy), and searched for Maybelline full 'n soft to no avail (I think it's been discontinued? Or not sold in Canada - I've never tried it, but my Google searches for natural + soft mascaras have lead me to many recommendations.). Covergirl Full Lash Bloom was the only mascara I ever tried with softness claims, and it got very crunchy; I was hopeful Physician's Formula's Organic Wear Mascara might be a better fit, but it actually stung my eyes! For a while, I used Pacifica's Stellar Gaze, until I finally tired of the feeling of crunchiness towards the end of the day.

I'm happy to report, this product delivered on it's 'stays soft' claim! Other than my eyelashes sticking together ever-so-slightly more than average, it didn't feel I was wearing mascara all day. Did this stuff ever hold up, too! Unfortunate run ins with a really thick melty moisturizer, accidental eye rubbing, super hot days and it didn't budge - yet, it came off so easily with just water, when I was ready to take it off. I was shocked and in awe.

I love, love, love focus on environmental sustainability and all the interesting innovations this can entail within products, so I was also super happy I stumbled upon something with natural ingredients.

I read reviews before purchasing this product and many stated it was flaky; given the price I made sure to comb my lashes prior to use, and I haven't had much issue at all. I also apply with a fairly light hand, simply because I desire a natural look (with any mascara I've done this, but this is the first to deliver said look! I don't even have to apply this way to achieve a natural look; it just makes things softer when I desire). It's not more flaky than other mascaras, and not notably flaky at all.

Have I mentioned how fun the applicator is? You have to swirl the brush in the tube to pick up product. It also gives a feeling of a bit of control how much product you load up.

My main search was for something non-crunchy and natural-looking, and this was both things I hoped and more - however, I did need to moisturize my lashes after wear once and a while still, they did feel a little dry sometimes (not during wear, but after removing/using the product several days in a row - and my eyes/lashes are sensitive/temperamental).

I also did look up YouTube videos of people applying this mascara to ensure it had the exact look I was going for, and it seemed to; I was so happy when I found it did!! (If I can edit this review, I'll try to add some photos later.)