This product is exactly what it says it is, and for an awesome price as well as the convenience of a drug store! My personal shade is Ivory 700 and use it daily on top of my primer and under a illuminating powder. The hold lasts all day and is easy to blend with great coverage.

Absolutely love the way it feels. Feels like im not wearing any makeup at all. Loose and light so you dont feel like your smothered or drowning in makeup.