Loved the unique brush.

I used this mascara a long time ago but I remember loving it. The ball thing on the end really helps get the inner corner lashes and the bottom ones to. It was a very black mascara. I have no memory of it flaking or smudging either. Never had a problem with it.

I really like this mascara and the brush makes a huge difference in how well it goes on. I did find that it got a little clumpy at one point but when I cleaned the brush off it brought it right back. A great product at a great price.

I tried this mascara for the first time this past weekend and it was a great purchase. The brush has two different sides, for length and for volume. Very easy to use, no clumps and my lashes looked perfect! Great curve and length with a very black coat to give the eyes that extra pop. Love it!

By far my favorite mascara. It coats evenly, doesn't clump, waterproof means waterproof. Long lasting
Price is amazing. I get it on sale at Walmart for 5.99.
I would recommend this to everyone.

This is my go to mascara when I don't want to wear makeup. After applying two costs my eyelashes are fuller and longer to the point where my lashes are hitting against my eyeglasses. No clump,no flake and no irritation to my sensitive eyes. I highly recommend.

this mascara really emphasizes small eyelashes and makes it super long without and clumps. its also really affordable, i bought this mascara 2 months ago and it still feel like new without it getting thick or dry up.

This is my go to mascara. It makes my lashes long and thick, and it really makes my eyes pop. I find that with a lot of mascaras I'll have flakes on my face or in my eyes by the end of the day but I never have that problem with this one. The brush is fairly thick though, so if you have short or thin lashes I would recommend a different mascara with a smaller brush.

I bought this item because it was on sale and came with a combo; the mascara and an added eyeliner. I bought the extreme black one and was a little doubtful in the product AT FIRST. I used the product and it fully lifted my eyelashes, defined them, and made them look great! Its been about 2 months of using it and the brush is still great, and I have even noticed my eyelashes looking longer. At the end of the day it comes off nicely with eye makeup remover, and doesn't smudge during the day. Great product, I recommend it, very reasonable price!

Got this as a Christmas stocking filler and I love it, at first I wasn't sure as the brush is so thick but it works really well, it doesn't clump just lengthens and defines them. The brush also comes with a small ball on the end which I find useful for the corners of my eyelashes.
So far I love it :)

The selling point of this mascara is the unique flat brush with the round bristly ball at the end. According to Rimmel, the flat side of the brush is what gives you the volume and the ball tip is for lifting and defining. I can honestly say that I agree. The round ball at the end is also good for getting those hard to reach lashes in the corner. One of the reasons I like this mascara is because the application is super easy, no mess, no clumps or anything even after two coats.
Overall, I like this mascara, I mean it doesn't look like I have false lashes or anything but it does the job. It gave me length, some volume and the ball tip is excellent at separating my lashes. It stays put and my lashes look exactly the same at the end of the day. Oh, and you have to love the bright purple packaging, at least I do. I feel like Rimmel's products are usually hit or miss so it's nice that this is actually a hit. You can't beat the price either, I got mine at CVS for $6.99.