Perfect for white blonde hair

I've tired many different purple shampoos to make my blonde nice and white. I found this item the best one I used and it makes me hair feel healthy and shiny

I have naturally dark blonde hair, but I add golden highlights to add dimension. I hate it when my highlights turn yellow or brassy, so my stylist recommended that I use this purple toning shampoo once or twice a week. Be warned that this shampoo is an extremely dark purple. I was so scared that it would die my hair, but it just leaves a slight pigment that cancels out the brassy tones in your hair leaving your blonde hair beautiful and shiny. I wouldn't use this product every day because it can be drying, but it's a great toner once a week.