Bought this at Walmarts a few weeks ago, I think this product is new as this is the first time I have seen it. This product is supposed to soften fine lines on and around your lips. It does make your lips moisturized and soft. You apply this product on and around your lips. I have not noticed that it reduces the lines around your lips yet, as I have only used it two weeks. I will keep using this to see how it works. I use this product day and night as it absorbs quickly with no residue.