You really can't beat the price! I recently looked closely at this company at Target and I couldn't believe that I had overlooked them before! It says that it can be used on the cheeks as blush, to highlight areas of the face, on the lips and on the eyelids as eyeshadow. I would suggest to use this as a highlight, and to not use blush with it. It has a smooth texture and somewhat creamy consistency. It has a lot of shimmer, so if you're not into that, do not buy this! It is a coral pink with gold glitter. It is really nice to wear in the summer if you have a tan.