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Almay

Established in 1931, Almay was the first cosmetic brand to use hypoallergenic and fragrance-free ingredients. It sells a full line of skincare products as well as makeup for face, lips, and eyes. The most popular Almay products on ChickAdvisor include the Smart Shade Makeup, Hydrating Eye Make Up Remover Pads, and the Almay Propel/Repel Eyeliner.

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Almay Reviews


Almay eyeliner crayon contour
This product glides pretty easily onto the eyes without dragging. It applies solidly without patches. I find that on my eyelids it stays around 6-8 hours with very little fallout.

Almay Oil-Free Gentle Eye Makeup Remover Pads
These are great because the pads are already to go. The pads are saturated with more than enough makeup remover and they are thick enough to use both sides, doesn't fall apart. Really removes eyemakeup and doesn't leave a residue begins.

Almay Shadow Softies
Quite possibly the worst eyeshadow that I've ever tried. I used the colour Creme Brulee. It was hardly pigmented at all. It was difficult to pick up with any sort of brush. The only way I could grab any colour at all was to rub my finger into the product. The only thing I'd use...

Almay Skin Strengthening Moisturizer
Have only used this moisturizer for 1 week and can already feel the difference - it says body cream but I also use it on my face - hey your face is part of your body. It is GREAT.

Almay Smart Shade Pressed Powder
I love Almay, but unfortunately not this product. I use my own brushes and sponges for obvious reasons (normally products don't come with the best quality brush) but this also does not add a nice colouring at all-just leaves my face powdery. I was pretty disappointed

Almay Eyeliner with Built In Sharpener
I love this eyeliner and keep purchasing it. It does do the job for me and I don't need to ever sharpen it or bother about making it sharper. Black is my favorite color to purchase.

Almay Clear Complexion Primer
This is the WORST primer ever, it does nothing!!!

Almay Eye Makeup Remover Pads
Almay eye makeup remover pads are great. They removed my makeup quickly and easily. Left my eyes feeling like they had been pampered at a spa day. I even recommended them to my daughter.

Almay Smart Shade Butter Kiss Lipstick
I love this lipstick. It goes on so smooth, and the colour is gorgeous. I have it in berry medium. Very moisturizing as well.i would love to purchase it in more shades

Almay Clear Complexion Concealer in Light
Purchased this concealer as I was out of my go too . What a mistake was mid priced but did not work very well at all... settled into the fine lines (even after a primer) and not great coverage.

Almay Smart Shade Bronzer
All the shades just look straight up ORANGE on me and everyone I know that has tried them.

Almay Smart Shade Makeup with SPF 15, Light 100, 1-Ounce Tube
I bought this product because I am used to buying numerous other products from Almay. This makeup was good but not as good as I had expected. The colour was nice if you mixed it around with another foundation but by itself it had a kind of chalky look. I also kind of disliked...

Almay intense i-color Liquid Eyeliner
This has quickly become my favourite liquid liner. You can draw very precise lines whether you can't a simple liner or a dramatic cat eye. I wish it came in more colours!

Almay Smart Shade Skintone Matching Makeup
Almay smart shade makeup has SPF 15 and it adjusts to the color of my skin! You can use it with or without a moisturizer, and it goes on smoothly and does not leave any streaks.

Almay Intense i-color Powder Shadow Smoky-i for Hazels
I love this little shadow compact. The gray is highly pigmented and there is no fallout. There is a subtle glitter that is mixed well and doesn't get in your eyes. I rarely use the purple color, but that is okay, because I bought it for the gray and silver. The silver is a...