Fantastic

What a great product!!! I really enjoyed it and saw a difference just after some days

Nice no fluoride

So good they have the option of no fluoride, we don't need that much fluoride all the time. Very nice scent, will use this as my first choice

Just found toothpaste heaven!

I got this free to try for my opinion. I was 100% scared to try this. I didn't think the charcoal I didn't think it would it would be the best tasting at all... boy was I wrong! My teeth have never felt better ever in my life. I don't think I will ever go back to whatever I was using before. Arm & Hammer for the win!

Loved this product

I think it did an amazing job as stated in whitening teeth. I am satisfied and noticed a difference after using. It takes time and it’s not going to happen over night but I am happy with the few shades whiter so far.

So clean!

This toothpaste it great! I love that it is fluoride-free, whitening, and leaves your teeth and mouth feeling fresh and clean.

I Can’t Get Past the Taste

I know that baking soda is a hella useful household staple and I will always have some on hand, but for brushing my teeth it’s a hard pass. I really can’t get past the taste of it. First thing in the morning it just makes me queasy. I already struggle with the unpleasantness of brushing my teeth and this toothpaste just makes it even more so. That being said, it is highly effective at cleaning your teeth. My mouth felt really sparkling after using the product, but unfortunately I won’t be able to stomach using it even with the great results.

Great toothpaste

We really love this toothpaste we use to just use Colgate but we are really liking the way this is helping keep our teeth white :) we will keep trying this.

This toothpaste is really very effective. I like it. I am gonna buy this again and again. My family members like it too. It has a bery effective whitening propery.

Great product

Great product loved it will definitely buy again. Recommended for everyone

WHITER TEETH IN JUST 3 DAYS

Free of the following ingredients, so you can get outstanding whitening and plaque removal without compromises
Artificial sweeteners and dyes
Sodium lauryl sulfate (SLS)
Preservatives, parabens & peroxide
Fluoride
Made with more of the essential ingredients you need for a healthy, beautiful smile
100% natural baking soda to gently remove surface stains and whiten teeth
Naturally-sourced calcium
Essential oils – sourced from natural North American peppermint – to freshen breath
Clinically proven to whiten teeth and restore shine to your smile