Will buy again!

Me and my family really like this toothpaste. Of course it has that bacon soda flavor but we don't mind that! It left our mouths clean feeling. My son used it to whiten his teeth and it actually works. I would recommend to anyone looking to whiten their smile!

I like it

I like it by using charcoal as it's ingredient. Never try this kind of product before.but it doesn't have fluoride so need to use other product to strengthen your teeth.

Great for the whole family

This toothpaste was great to use and the taste wasnt bad

Way whiter teeth

I love the Essentials toothpaste! The fact that it doesn’t have any unnecessary ingredients like SLS and artificial flavours/dyes makes me feel good about using it multiple times a day. It takes a while to really start to see whiter teeth, I'd say a couple weeks at least. My teeth feel really clean after using it. The taste is not as bad as I would have expected from charcoal. No really bad after taste and no black everywhere. I will be certainly using this one in the future. The packaging is typical with a cardboard box and normal toothpaste tube inside. The one thing I enjoyed about this is the tube has a flip lid and not a tiny little twist off cap. The only downfall is the packaging claims whiter teeth in 3 days, I certainly didn't see any difference that fast.

works well

I tried the arm and hammer toothpaste with activated charcoal and I think it works well I feel my teeth are well cleaned and it keeps my breath fresh I like that it has activated charcoal in it that helps to whiten teeth and also that its flouride free.

Scary but worth it

Absolutely awesome! Noticed a difference in just 3 days! I was initially scared of the charcoal but after the first brush it was worth it!

Love it!

Been using the toothpaste for around two weeks and have been loving it so far! The colour of the toothpaste is light grey and I love that it does not contain any preservatives or parabens. It left my mouth feeling fresh. Will definitely recommend it to my friends!

No bad after taste

I have tried other products with charcoal but they seam to leave a bad after taste that takes a while to go away...not with this one though!

QUICKLY whitens!

The charcoal in this toothpaste works fantastically well! It doesn’t feel gritty, it cleans nicely and I could see things looking brighter already in just a few days. Very happy with this product!!

Best toothpaste

My teeth have never felt cleaner from brushing at home. After using Arm and Hammer activated charcoal with my electric toothbrush I felt like I just stepped out of the dentist chair