I received a free sample of this toothpaste and to be honest it wasn't my favourite. I found the taste to be a little strong and it had a funny texture. I know other people who absolutely loved it so it depends on what you like. I did think my teeth looked bright after a couple uses.

Great product makes me mouth feel fresh and clean !!

Works really well, does a good job of cleaning your teeth and making them sparkling white.

This product took a bit to get used to. The texture was kind of weird at first. The taste isn't very good but I blame the baking soda. I did feel that it cleaned my teeth well.

Great product from a trusted brand!
I really like the quality of Arm & hammer, I felt like my teeth were really getting cleaned when using this toothpaste.

I tried this because I had a coupon. Turns out it's awesome!

I have been on vacation for the past couple weeks but I brought my Arm & Hammer sample to try while away. I just love the taste of this toothpaste. I have also noticed a difference in the whiteness of my smile & my spouse's as well. This product truly whitens & brightens! I would definitely buy this product again.

I received this toothpaste from ChickAdvisor to try out and overall, I liked it. After using it for a few weeks, I do think that my teeth were slightly whiter, and my teeth and mouth as a whole felt cleaner. It left me with fresh breath as well that lasted for a few hours, rather than for just a short period of time like some other toothpastes. The taste was pretty good too, not as sharp as some other toothpastes where it almost hurts your mouth because of how strong the mint is.

This would be a great every day toothpaste for anyone who doesn't have any particular problems and just wants something to maintain their oral health and contribute to a slightly brighter smile - the results aren't dramatic, but then again I only used it for a few weeks and certainly did see a small improvement (especially given the amount of tea I drink). I would recommend it to others looking for a whitening toothpaste, and I would purchase it for myself once this tube is finished.

I have to say I was surprisingly impressed with this product. These bakeing soda products usually dont taste very good. With this product you can still taste it but it is not so overwhelming that you are discouraged from using it. I noticed a difference in my teeth after about three days( whiter) even my gums felt better than usual. Pricewise, I actually found it a little cheaper than other comparative brands. I actually found it worked better than the other brands. Tamara

I really like how this toothpaste made my teeth feel.